Ford Ranger 2012

Ford is currently planning to introduce eight new vehicles throughout Southeast Asia within five years in order to increase its market share in one of the fast-growing markets in the world. Apparently, Ford decided to develop the new models due to the fact that it had a favorable year so far and its sales showed an impressive increase of 175 percent in January and February thanks to new models such as the Fiesta subcompact.

And we have to say that Ford has very big chances to increase its stake in the ASEAN and Thai markets. Currently, Ford has less than 2 percent of the ASEAN and Thai markets, according to Autonews. "We are very serious about growth in this region," said Peter Fleet, president of Ford ASEAN.

Currently, the biggest share of the vehicle market in Thailand is taken by Toyota with 40.7 percent, while Isuzu has 19.1 percent and Honda 14.3 percent and Nissan just 6.8 percent. Indonesia as a sales market in terms of the number of vehicles bought by customers will overtake Thailand," said Fleet. "The industry gap today is not that considerable, maybe 50,000 units a year, something of that order."

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